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 L’Oréal relaunches Yue Sai to attract younger consumer
L’Oréal has launched an ambitious web series and social media campaign to modernize the image of its Chinese makeup and skin-care brand Yue Sai, and appeal to a younger age group.An eight-part mini series entitled Buzz 
Monday, July 26, 2010
 Japan’s Gokurakuyu expands spa offering to China
Japan’s largest spa operator Gokurakuyu will introduce the unique Japanese onsen and saku experience to their Chinese neighbours, reports the Financial Times (FT). Gokurakuyu’s ambitious plans will see 100 spas – more 
Monday, July 26, 2010
 Melvita expands in US with new California stores
Melvita, the French organic beauty brand that is part of the L’Occitane en Provence stable, is focusing its US expansion drive on the West Coast with three back-to-back openings.At the end of June, Melvita unveiled a 
Monday, July 26, 2010
 Olivier Cresp, perfumer, Firmenich
What was your inspiration for the latest Nina Ricci fragrance?Two years ago Nina Ricci brand director Margerie Barbès Petit called me and said she wanted to make a love potion. Margerie told me that we would to have to 
Monday, July 26, 2010
Sephora looking to seize every opportunity   Patrice Louvet,
Procter & Gamble Prestige Products
Last year LVMH-owned perfumery chain Sephora increased its market share in all 25 countries where it is present. In France with its 30% market share, it is now 
 
Patrice Louvet, the new president of Procter & Gamble’s Global Prestige Products division, has been tasked with steering the US consumer product giant’s most 
 
Mass redefines US beauty
With US consumers favoring less costly beauty regimes and the advent of sophisticated masstige lines, the selective cosmetics 
 
Hybrid retail models blur beauty boundaries
Retailers are rediscovering the age-old axiom that “the customer is king”. Catering to new purchasing habits shaped by the 

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