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 O Boticário considers move into direct sales
Brazilian beauty chain O Boticário is considering a move into direct sales according to local newspaper reports. In the second half of 2009 the company began recruiting employees experienced in the sales technique with 
Monday, March 8, 2010
 Oriental Perfumerias buys Alvarez Gómez stores
Spanish perfumery chain Oriental Perfumerias - founded in Madrid in 1846 - has bought all five Perfumerías Alvarez Gómez stores. While Oriental Perfumerias has always offered a mix of both selective and mass fragrance 
Monday, March 8, 2010
 Revlon looking healthier with 13% sales increase in Q4
Revlon is certainly looking a lot healthier compared to a few years ago. The US beauty stalwart has recently posted a fourth-quarter profit rise of 13.3 per cent on higher sales and lower expensesFor the period ended 
Monday, March 8, 2010
 Beiersdorf sales slip but confident in 2010 growth
German German beauty giant Beiersdorf saw its group sales slip 0.7% to m5.75bn in 2009 (-3.7% in nominal terms), albeit compared to its record-breaking year in 2008, said chairman Thomas-B Quaas.As a result, Quaas said 
Monday, March 8, 2010
Pekka Silvennoinen,
Lumene International
  Pierre-Emmanuel Angeloglou,
LaScad
Established in 1948 with a beauty offer specifically formulated for women living in harsh Northern European climates, Finnish cosmetics company Lumene has 
 
LaScad, a division of French group L’Oréal, has successfully added organic line extensions to its Mixa and Ushuaïa mass toiletries brands. Organic-based facial 
 
Mass redefines US beauty
With US consumers favoring less costly beauty regimes and the advent of sophisticated masstige lines, the selective cosmetics 
 
Independent brands navigate the tough waters of a volatile beauty market
As Ido Leffler watched his natural brand Yes to Carrots sprout almost overnight from a local Israeli outfit with six products and 

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