Marionnaud launches web series - French perfumery chain Marionnaud has launched a new web-series dedicated to beauty, on its blog site.
Read More • Monday, Sep 10, 2012
Famous faces confess to L'Oréal Paris - L'Oréal Paris has released a Youtube series entitled Hairspray Confessions, in celebration of its iconic Elnett Satin Hairspray.
Read More • Monday, Sep 3, 2012
Ioma launches app - French cosmetics brand Ioma has launched a free-to-download iPhone app, Ioma à Moi.
Read More • Monday, Sep 3, 2012
Facebook flushes out fake “likes” - Social networking giant Facebook has stepped up its security efforts to remove fake “Likes” on brand pages.
Read More • Monday, Sep 3, 2012
Erno Laszlo scoops e-commerce award - Premium skin care brand Erno Laszlo has won an Interactive Media Award for being “Best in Class” in the e-commerce category.
Read More • Thursday, Aug 30, 2012
Yes To throws Twitter party - US natural skin care brand Yes To has taken to Twitter to throw its first “Twitter party” in celebration of the brand’s new hair care collection.
Read More • Thursday, Aug 23, 2012
The Body Shop creates digital diagnostic tool - The Body Shop (L'Oréal) has adopted a tailored approach to skin care with the launch of a skin care diagnostic application on its website.
Read More • Thursday, Aug 23, 2012
Urban Decay downloads colour matcher - To celebrate the launch of US colour cosmetics brand Urban Decay’s new Naked Skin foundation, the brand has partnered with creative agency LiveAreaLabs to develop an online tool with which customers can match their skin shade.
Read More • Monday, Aug 20, 2012
Calvin Klein stages digital encounter - Fashion and fragrance brand Calvin Klein (Coty Prestige) has created an interactive digital campaign for the launch of its latest men’s fragrance, Encounter Calvin Klein.
Read More • Monday, Aug 20, 2012
L'Oréal enters digital bubble with new app - rom 3 September to 31 October, L'Oréal Professionnel is launching an IONA Colour Capture Campaign to celebrate the brand’s INOA colour care line.
Read More • Friday, Aug 17, 2012
She Said Beauty to host online beauty community - UK website Shesaidbeauty.com is looking to step up its credentials as the first global online beauty community.
Read More • Wednesday, Aug 15, 2012
Harrods downloads The Make-up Studio - Luxury London department store Harrods has launched The Make-up Studio, a digital tool that enables product testing using tablet technology.
Read More • Wednesday, Jul 25, 2012
L'Oréal selects winners for Next Generation awards - Five winners have been selected for L'Oréal USA’s Next Generation awards, as part of the company’s Women in Digital initiative which recognises the most promising female entrepreneurs in digital technology today.
Read More • Monday, Jul 23, 2012
M&S gives Virtual Manicure - British retailer Marks & Spencer (M&S) has added a Virtual Manicure function to its website, enabling customers to “virtually try on” the entire M&S collection of nail polish.
Read More • Monday, Jul 23, 2012
Mary Kay turns makeover tool into mobile app - US direct seller Mary Kay has developed its online makeover tool into an app for smartphones and tablets.
Read More • Monday, Jul 16, 2012
BeautyCraft downloads digital recipe book - Digital beauty recipe book BeautyCraft is now available as an iPhone app.
Read More • Monday, Jul 16, 2012
The Perfume Shop draws digital fans into ad campaign - The Perfume Shop is to release a new Christmas advertising campaign inspired by its extensive social media community.
Read More • Monday, Jul 16, 2012
YSL in Facebook promo - French beauty brand Yves St Laurent is making a novel use of social media by launching a limited-edition eyeshadow palette exclusively on Facebook.
Read More • Monday, Jul 16, 2012
Revlon downloads digital experiment - US beauty brand Revlon is rolling out a new digital initiative entitled The Revlon Expression Experiment.
Read More • Monday, Jul 9, 2012
Neutrogena goes digital with Wave for Change - US skin care brand Neutrogena (Johnson & Johnson) is rolling out a series of online initiatives as part of its latest Wave for Change campaign.
Read More • Thursday, Jul 5, 2012
CharismaStar named Nyx Beauty Vlogger of the Year - US mass market beauty brand Nyx Cosmetics has named Charis Amber Lincoln, also known as CharismaStar on YouTube, as the Beauty Vlogger of the Year.
Read More • Thursday, Jul 5, 2012
Vaseline takes to Facebook for fundraising - Vaseline (Unilever UK) is using Facebook to rally support for Cancer Research UK’s 2012 Race for Life.
Read More • Wednesday, Jun 27, 2012
Online influencers converge for Regent Tweet - Over 100 bloggers from around Europe came together on 23 June for the annual Regent Tweet event.
Read More • Monday, Jun 25, 2012
Hello Kitty pins down Sephora for online competition - Popular Japanese cartoon character brand Hello Kitty (Sanrio) has joined forces with beauty retailer Sephora (LVMH) and photo-sharing website Pinterest to generate buzz around its latest fragrance, Big Pink Bow.
Read More • Monday, Jun 25, 2012
Schwarzkopf hosts Big Brother competition - As part of its role as sponsor of this year’s UK Big Brother TV series, Henkel-owned hair care brand Schwarzkopf is running an online competition to enable its customers to “become Big Brother.”
Read More • Wednesday, Jun 20, 2012