<?xml version="1.0"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="/_common/xslt/rss.xslt"?><rss version="2.0"><channel><title>CosmeticNews.com - Endorsements &amp; Licensing</title>     <link>http://www.cosmeticnews.com/rss/articleList.aspx?parentCategoryId=107&amp;subCategoryId=114</link>     <description></description>     <generator>Intuitiv Ltd (www.intuitiv.net)</generator>     <lastBuildDate>2013-05-22T16:05Z</lastBuildDate><item>
 <title><![CDATA[Hedlund to front YSL latest]]></title> <link>http://www.cosmeticnews.com/article/hedlund-to-front-ysl-latest/50417.aspx</link> <description><![CDATA[L'Oréal's Yves Saint Laurent Beaute has signed American actor Garrett Hedlund as the new face of its upcoming men’s fragrance, La Nuit De L’Homme.]]></description> <pubDate>Mon, 21 Jan 2013 14:35:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/hedlund-to-front-ysl-latest/50417.aspx</guid></item>
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 <title><![CDATA[Alterna signs Holmes as first celebrity face]]></title> <link>http://www.cosmeticnews.com/article/alterna-signs-holmes-as-first-celebrity-face/50414.aspx</link> <description><![CDATA[US professional hair care brand Alterna has signed American actress Katie Holmes as its first celebrity spokesperson and co-owner, elle.com reports. ]]></description> <pubDate>Mon, 21 Jan 2013 13:48:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/alterna-signs-holmes-as-first-celebrity-face/50414.aspx</guid></item>
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 <title><![CDATA[Benefit serves up deal for Watson]]></title> <link>http://www.cosmeticnews.com/article/benefit-serves-up-deal-for-watson/50368.aspx</link> <description><![CDATA[LVMH-owned beauty brand Benefit Cosmetics has signed British tennis player Heather Watson as its latest brand ambassador. ]]></description> <pubDate>Wed, 16 Jan 2013 12:45:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/benefit-serves-up-deal-for-watson/50368.aspx</guid></item>
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 <title><![CDATA[Lancôme teams with Alber Elbaz]]></title> <link>http://www.cosmeticnews.com/article/lancme-teams-with-alber-elbaz/50343.aspx</link> <description><![CDATA[Lancôme is collaborating with fashion icon Alber Elbaz for a new colour collection. Described as "deeply audacious" the  Lancôme x Alber Elbaz collection will be unveiled worldwide on 15 June 2013.]]></description> <pubDate>Mon, 14 Jan 2013 11:33:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/lancme-teams-with-alber-elbaz/50343.aspx</guid></item>
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 <title><![CDATA[Cruelty Free International joins forces with Paul Mitchell]]></title> <link>http://www.cosmeticnews.com/article/cruelty-free-international-joins-forces-with-paul-mitchell/50327.aspx</link> <description><![CDATA[Global animal rights group Cruelty Free International has partnered with professional hair care brand Paul Mitchell. ]]></description> <pubDate>Fri, 11 Jan 2013 13:03:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/cruelty-free-international-joins-forces-with-paul-mitchell/50327.aspx</guid></item>
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 <title><![CDATA[Omni Scents to launch Miss Universe fragrances]]></title> <link>http://www.cosmeticnews.com/article/omni-scents-to-launch-miss-universe-fragrances/50268.aspx</link> <description><![CDATA[US-based fragrance marketer and distributor Omni Scents has acquired the rights to release fragrances under the Miss Universe brand from the Miss Universe Corporation. ]]></description> <pubDate>Mon, 07 Jan 2013 16:17:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/omni-scents-to-launch-miss-universe-fragrances/50268.aspx</guid></item>
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 <title><![CDATA[New face for Canada's Marcelle brand]]></title> <link>http://www.cosmeticnews.com/article/new-face-for-canadas-marcelle-brand/50218.aspx</link> <description><![CDATA[Canadian beauty brand Marcelle is celebrating its 80th year with a new face: Karine Vanasse.]]></description> <pubDate>Wed, 02 Jan 2013 14:46:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/new-face-for-canadas-marcelle-brand/50218.aspx</guid></item>
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 <title><![CDATA[Kenzo Parfums signs Shu Qi]]></title> <link>http://www.cosmeticnews.com/article/kenzo-parfums-signs-shu-qi/50185.aspx</link> <description><![CDATA[Taiwanese actress Shu Qi has been named as the new face of Flower By Kenzo, and will star in a new advertising campaign to be released next year.]]></description> <pubDate>Fri, 14 Dec 2012 14:58:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/kenzo-parfums-signs-shu-qi/50185.aspx</guid></item>
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 <title><![CDATA[Brasfield joins L'Oréal Paris as brand expert]]></title> <link>http://www.cosmeticnews.com/article/brasfield-joins-loral-paris-as-brand-expert/50131.aspx</link> <description><![CDATA[L'Oréal Paris has added celebrity make-up artist Billy Brasfield to its growing list of brand experts. ]]></description> <pubDate>Wed, 05 Dec 2012 10:57:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/brasfield-joins-loral-paris-as-brand-expert/50131.aspx</guid></item>
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 <title><![CDATA[The Body Shop sponsors charity concert series]]></title> <link>http://www.cosmeticnews.com/article/the-body-shop-sponsors-charity-concert-series/50139.aspx</link> <description><![CDATA[The Body Shop (L'Oréal) has signed a deal to become headline sponsors of the Teenage Cancer Trust’s concert series in London in March 2013. ]]></description> <pubDate>Wed, 05 Dec 2012 18:26:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/the-body-shop-sponsors-charity-concert-series/50139.aspx</guid></item>
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 <title><![CDATA[Katy Perry licence moves to Coty]]></title> <link>http://www.cosmeticnews.com/article/katy-perry-licence-moves-to-coty/50077.aspx</link> <description><![CDATA[US beauty giant Coty has inked a new agreement with pop star Katy Perry to develop and market her line of fragrances. ]]></description> <pubDate>Thu, 29 Nov 2012 12:58:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/katy-perry-licence-moves-to-coty/50077.aspx</guid></item>
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 <title><![CDATA[One Direction to release debut fragrance]]></title> <link>http://www.cosmeticnews.com/article/one-direction-to-release-debut-fragrance/50109.aspx</link> <description><![CDATA[British boy band One Direction is set to release their first fragrance in partnership with licensee Olivann Beauty.

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 <title><![CDATA[Reality TV star makes Wright move into fragrance]]></title> <link>http://www.cosmeticnews.com/article/reality-tv-star-makes-wright-move-into-fragrance/50011.aspx</link> <description><![CDATA[UK reality TV star Mark Wright is looking to extend the success of his television career with the release of a debut fragrance collection.]]></description> <pubDate>Fri, 23 Nov 2012 12:19:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/reality-tv-star-makes-wright-move-into-fragrance/50011.aspx</guid></item>
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 <title><![CDATA[Nervo spins decks for Covergirl]]></title> <link>http://www.cosmeticnews.com/article/nervo-spins-decks-for-covergirl/49838.aspx</link> <description><![CDATA[US mass make-up brand Covergirl (P&G) has signed Australian music duo Nervo as its latest brand ambassadors.]]></description> <pubDate>Thu, 08 Nov 2012 16:25:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/nervo-spins-decks-for-covergirl/49838.aspx</guid></item>
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 <title><![CDATA[Head & Shoulders targets Hispanic males]]></title> <link>http://www.cosmeticnews.com/article/head-shoulders-targets-hispanic-males/49860.aspx</link> <description><![CDATA[US anti-dandruff hair care brand Head & Shoulders (Procter & Gamble) has signed Argentinean soccer player Lionel “Leo” Messi as its latest brand ambassador in a bid to extend the brand’s reach to Hispanic males.]]></description> <pubDate>Mon, 12 Nov 2012 15:23:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/head-shoulders-targets-hispanic-males/49860.aspx</guid></item>
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 <title><![CDATA[André 3000 kicks off Gillette’s Movember campaign]]></title> <link>http://www.cosmeticnews.com/article/andr-3000-kicks-off-gillettes-movember-campaign/49861.aspx</link> <description><![CDATA[US singer-songwriter and rapper André 3000 has partnered with men’s shaving brand Gillette (Procter & Gamble Grooming) to help kick off its Movember campaign, which will see the brand host a series of initiatives to raise awareness about men’s health issues during the month of November. ]]></description> <pubDate>Mon, 12 Nov 2012 15:52:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/andr-3000-kicks-off-gillettes-movember-campaign/49861.aspx</guid></item>
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 <title><![CDATA[Herbal Essences signs Scherzinger]]></title> <link>http://www.cosmeticnews.com/article/herbal-essences-signs-scherzinger/49815.aspx</link> <description><![CDATA[Procter & Gamble’s (P&G) mass hair care brand Herbal Essences has signed US pop singer and TV personality Nicole Scherzinger as the new brand ambassador for its recently released Herbally Ever After collection. 

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 <title><![CDATA[Tennant appointed new face of Nars]]></title> <link>http://www.cosmeticnews.com/article/tennant-appointed-new-face-of-nars/49801.aspx</link> <description><![CDATA[British supermodel Stella Tennant has been signed as the new face of Shiseido-owned beauty brand Nars, the Telegraph newspaper reports.]]></description> <pubDate>Mon, 05 Nov 2012 16:40:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/tennant-appointed-new-face-of-nars/49801.aspx</guid></item>
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 <title><![CDATA[Givenchy signs Baker for men’s scent]]></title> <link>http://www.cosmeticnews.com/article/givenchy-signs-baker-for-mens-scent/49650.aspx</link> <description><![CDATA[LVMH-owned Parfums Givenchy has appointed Australian actor Simon Baker as the face of its upcoming fragrance for men – to be unveiled in spring 2013.]]></description> <pubDate>Tue, 23 Oct 2012 13:37:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/givenchy-signs-baker-for-mens-scent/49650.aspx</guid></item>
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 <title><![CDATA[OPI partners with US diva]]></title> <link>http://www.cosmeticnews.com/article/opi-partners-with-us-diva/49647.aspx</link> <description><![CDATA[Nail brand OPI (Coty) has partnered with US pop singer Mariah Carey to create a limited-edition collection.]]></description> <pubDate>Tue, 23 Oct 2012 11:24:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/opi-partners-with-us-diva/49647.aspx</guid></item>
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 <title><![CDATA[Korean actress joins Kiara cosmetics ]]></title> <link>http://www.cosmeticnews.com/article/korean-actress-joins-kiara-cosmetics/49576.aspx</link> <description><![CDATA[Actress Lee Shin Ae has been signed as the latest celebrity ambassador Korean cosmetics brand Kiara, Korean entertainment website allkpop.com reports.]]></description> <pubDate>Wed, 17 Oct 2012 18:36:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/korean-actress-joins-kiara-cosmetics/49576.aspx</guid></item>
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 <title><![CDATA[Goldwyn takes vintage touch to MAC]]></title> <link>http://www.cosmeticnews.com/article/goldwyn-takes-vintage-touch-to-mac/49574.aspx</link> <description><![CDATA[Next month will see the debut of the partnership between MAC Cosmetics (Estée Lauder) and American filmmaker and artist Liz Goldwyn. ]]></description> <pubDate>Wed, 17 Oct 2012 14:25:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/goldwyn-takes-vintage-touch-to-mac/49574.aspx</guid></item>
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 <title><![CDATA[Aniston buys stake in Living Proof]]></title> <link>http://www.cosmeticnews.com/article/aniston-buys-stake-in-living-proof/49517.aspx</link> <description><![CDATA[US actress Jennifer Aniston has joined American hair care brand Living Proof as both a brand spokesperson and co-owner. ]]></description> <pubDate>Thu, 11 Oct 2012 17:51:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/aniston-buys-stake-in-living-proof/49517.aspx</guid></item>
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 <title><![CDATA[Celebrity dancer partners with MeMeMe]]></title> <link>http://www.cosmeticnews.com/article/celebrity-dancer-partners-with-mememe/49482.aspx</link> <description><![CDATA[Choreographer and star dancer on hit TV show Strictly Come Dancing Kristina Rihanoff has partnered with UK beauty brand MeMeMe Cosmetics to launch a limited edition collection. ]]></description> <pubDate>Tue, 09 Oct 2012 12:01:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/celebrity-dancer-partners-with-mememe/49482.aspx</guid></item>
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 <title><![CDATA[Perroni & Ray join Pantene campaign]]></title> <link>http://www.cosmeticnews.com/article/perroni-ray-join-pantene-campaign/49447.aspx</link> <description><![CDATA[Global hair care brand Pantene (Procter & Gamble) has added Hispanic singer and actress Maite Perroni and Canadian actress Lisa Ray to its growing list of celebrity ambassadors. ]]></description> <pubDate>Mon, 08 Oct 2012 12:08:00 GMT</pubDate> <guid>http://www.cosmeticnews.com/article/perroni-ray-join-pantene-campaign/49447.aspx</guid></item>
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