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Daniela Sacerdote, Collistar |
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Wilfrid Moulin, Metropolitain Cosmetics |
The story of Collistar is a marketing dream come true. In 1983 it was a money-losing microbrand, but by 2003 it had become number one in the skincare and
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Since launching in 2005, South-African niche beauty retailer Metropolitain Cosmetics has carved out a place in the country’s retail landscape. Founder and
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Cashing in on tweens
Discerning, motivated and cashed up, tweens—girls aged 8 to 12— are emerging as a lucrative market for the beauty industry. With  |
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Making scent naturally
Despite growing interest on the part of consumers and manufacturers for natural products, the perfumery industry still lacks any  |
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