Cosmetic News is the creation of beauty expert Amelinda Charm Susan, at 6’2″ Susan is a force to be reckoned with. Whether wielding a makeup brush, producing photoshoots, or working as a beauty expert. Susan has conquered every aspect of her craft.. Susan and her team are committed to the highest standards of facts, excellence, and honesty alongside a passionate community who add their diverse ideas and feedback to our reviews.

We are driven by a commitment to improve women’s lives by covering daily breakthroughs in beauty and health, with a focus on storytelling and original reporting.

Every day we introduce women to new products, trends and inspiration, and provide them with a powerful platform to share their feedback and product reviews.

Before Cosmeticnews.com, if a beauty product did not meet its claims, a shopper had no way of knowing. Traditional marketing and print media just didn’t discuss such things.

But Cosmeticnews.com changed all that. In 2010, we launched as the first major beauty publisher curating all sides of consumer reviews.

It established Cosmeticnews.com as the company that set a new level of trust and honesty in beauty publishing – something we are still known for today.